From Home Furnishing Business
PBTeen, Surfer Partner for Eco-Friendly Home Furnishings
Retailer PBTeen has signed an exclusive collaboration agreement with surfing champion Kelly Slater for a home furnishings collection.
Slater, an 11-time world champion, has a passion and commitment to global conservation, and the collection will tap into that market by using sustainable materials and recycled fabrics.
Product categories will include furniture, top of bed, lighting, wall art, and decorative accessories for tweens and teens. The 40-plus piece collection includes furniture built with FSC-certified word; rugs made from recycled fabrics and top of bed crafted of 100 percent cotton.
"I'm really excited to be working with PBteen on this project,” Slater said. “While they’re not part of the endemic surf market, I'm honored that PBteen has seen me as someone who can help a broader audience understand the need to use recycled, repurposed and organic materials. Global conservation is a focal point of the capsule collection and it falls right in line with the change and direction I’m working toward, on a professional and personal basis. In collaborating with PBteen, we are creating a subtle and natural feel with this collection - something that has an authentic appeal for teens and their parents alike.”
The Kelly Slater for PBTeen collection will debut in early April on the retailer’s website.
“We are thrilled to collaborate with Kelly Slater on this collection as there isn’t a better ambassador for the surf lifestyle,” said Sandra Stangl, president, Pottery Barn Brands. “As a mother with two teen-aged kids who are avid surfers, I have seen the rise of the surf lifestyle up close and feel this is not just a trend, but a movement that is here to stay. While collaborating with Kelly, he challenged our team to bring sustainability to every part of the Kelly Slater for PBteen collection. We are proud to say this is the most environmentally responsible collection we have brought to market to date. We believe it’s very empowering to show tweens and teens, regardless if they surf or not, that they can make a difference for the world’s resources by being mindful of their personal choices.”
PBTeen is part of the Williams-Sonoma (NYSE: WSM) family of brands.