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From Home Furnishing Business

Mor Furniture Taps TD Retail for Credit Card

Home furnishings retailer Mor Furniture for Less has signed a multi-year agreement with TD Bank (NYSE: TD) for a branded private label credit card program. 

The new Mor Furniture for Less card will launch this month throughout the San Diego-based chain’s 29 full-line furniture stores and online business. Under the agreement, TD’s Mahwah, N.J.-based Retail Card Services division will direct all facets of the program for the 37-year-old retailer, which has stores in California, Oregon, Washington,  Idaho, Nevada, Arizona, and New Mexico. The card will offer consumers a range of financing options.

“Consumer financing has played an important role in our growth and we look forward to working with TD to make our Mor Furniture for Less Credit Card even more responsive to our customers’ needs,” said Richard Haux, Mor president and CEO. “TD shares our vision of providing the very best financing options for our customers in each of our markets.”    

Financial terms of the agreement were not disclosed.

“Mor Furniture for Less has built a loyal following in its Western U.S. markets through an approach centered on innovation and creating exceptional customer experiences—values that we stress in our own business,” said Michael Rittler, senior vice president of TD Retail Card Services. “We are very pleased to partner with them on their private label credit card program.”



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