The Brick Rolls Out Website with Blueport

January 15, 2015  by in Furniture Retailing, Industry   

The Brick’s new e-commerce site marks the debut of Blueport’s fully-responsive e-commerce platform, providing an optimal viewing and user experience across multiple devices including desktops, tablets and smartphones.

“The Brick is focused on Saving You More, and we believe our online shoppers will save both money and time while finding the perfect items for their homes on our new website powered by Blueport,” said Jim Caldwell, president of The Brick. “Blueport’s expertise in online retail commerce of furniture, mattresses, appliances and electronics makes Blueport the ideal technology and strategic partner. We’re thrilled to be working with such a professional, forward-thinking company.”

The new platform will allow The Brick to engage customers online and offline coast-to-coast across Canada.

“On-boarding The Brick — a major retailer with an established and successful track record in e-commerce — is a significant client win for us, and as our largest implementation to date, represents an important milestone for Blueport,” said Carl Prindle, Blueport president and CEO. “We are excited to kick-off 2015 by continuing the great momentum we built in 2014. We closed out 2014 having more than doubled the size of our live client base. We’re relentlessly focused on improving our technology and helping our clients drive results. As we do, the sky’s the limit for our clients and our company in this massive, under-penetrated online category.”

The newest iteration of the Blueport platform offers enhancements to help boost omni-channel marketing and sales. New features include, advanced segmentation tools that transform retailers’ sites for different types of shoppers; dynamic product detail pages that easily customize to any retailers’ presentation preferences; product configuration, which allows customers to view products in different sizes and colors; predictive search; customizable category landing pages; and personalized, search-driven merchandising are designed to both enable online sales and drastically improve in-store conversion.

“Consumers shopping for furniture don’t think in terms of channels,” said Andy Wolf, Blueport’s chief product officer. “These new features put the right local style, pricing, inventory and promotion information in front of a shopper at the right time – no matter where the customer is.”