Daily News
From Home Furnishing Business
Wayfair Reports Successful 5-Day Holiday Sales
January 12,
2015 by in Furniture Retailing, Industry 
Online home furnishings retailer Wayfair Inc. (NYSE: W) reported a 76 percent increase in sales during the five-day holiday shopping period including Black Friday and Cyber Monday.
Drilling deeper, the retailer said about half of the orders placed in the U.S. were from repeat customers. Cyber Monday was the biggest sales day of the five with more than 80,000 orders placed.
“The long holiday weekend spanning Thanksgiving through Cyber Monday is typically our peak sales period for the quarter and we were very pleased to see the continued momentum and growth this year,” said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “We launched several new initiatives to help promote the holiday season across our brands with a particular focus on the key days including Black Friday and Cyber Monday. We were thrilled to see so many new customers discover Wayfair this year and we were even more pleased by the high volume of orders from repeat customers which is a strong testament to the exceptional shopping experience that we offer every day.”
For the 2014 holiday season, the retailer increased the number of items available for two-day delivery by more than 60 percent offering quick access to a wider range of products.
Top sellers for the home included luxury sheets and towels, down comforters, bar stools and upholstered headboards.
The retailer will announce its fourth quarter earnings March 4.