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From Home Furnishing Business

Restonic to Host Retail Appreciation at Las Vegas Market

Bedding supplier Restonic will host a continental breakfast for retailers at the Las Vegas Market later this month.

At the event, set for Tuesday, Jan. 20 at 7:30 a.m., Restonic will unveil its retooled retail toolbox featuring Brand Central, RetailLive, consumer-centric studies and a newly created digital publication.

“We’re proud – and grateful – for our heritage and we’re also keenly aware that to stay relevant in today’s marketplace, we need to continue innovating ways to better service our retail partners,” said Ron Passaglia, president and CEO of Restonic Mattress Corp. “Las Vegas Market is the perfect opportunity to share our newly refurbished retailer toolbox and to give away some fun prizes while we’re at it.”

During market, Restonic will invite retailers who visit their showroom to enter a draw for the opportunity to win one of three cash prizes that can be used to boost their retail strategies. Restonic hopes the prizes - $3,000, $2,000 and $1,000 of Restonic Dollars – will be used for advertising, point-of-sale items or even a return trip to visit them in Vegas in 2016.

The company will also be sharing the studies they’ve been involved in 2015 that help retailers see the mattress buying process through their consumers’ eyes. The studies, published in Furniture Today and Home Furnishings Business magazine, offer insights into consumer’s pain-points – and provide tips for improving the experience. 

Restonic is working to position themselves as a content-driven licensee-based company and will also be sharing the Restonic Digital Publishing Program that gives retailers access to a smorgasbord of content and multi-media to use in their consumer-focused digital communications. To complement research and content, Restonic will also be unveiling RetailLive and the newly refurbished Brand Central.

“We’re energized to be coming into market with a bevy of content strategies for our retail partners as well as the launch of ComfortCare Limited and all-new ComfortCare and ComfortCare Select, award-winning mattress collections,” Passaglia said.



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