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From Home Furnishing Business

Dormeo Taps Sr. VP of Sales

Industry veteran Thomas Rehwinkel has been named North American senior vice president of sales for bedding supplier Dormeo

Rehwinkel joins the company as a national sales team leader, reporting to Jon Stowe, CEO. 

Prior to joining Dormeo, Rehwinkel was national sales manager at Carolina Mattress Guild for three years where he was responsible for business development and heading the company’s sales team. Before that, he served as regional vice president of sales for Tempur-Pedic  from 2006 until 2011, where he was responsible for all sales activity on the East Coast. In 2003, Rehwinkel was named president eastern region at Spring Air.  He also served as executive vice president at Sleepy’s from 1998 until 2001. His first position in the industry started with Simmons in 1973, where he held positions as key account manager, vice president sales, and vice president/general manager.

“Tom is an outstanding leader in our industry with a history of developing, motivating and building strong, successful sales teams,” Stowe said. “I brought Rehwinkel on because of his passion for team and relationship building. His superior understanding of mattress retail, brand training and sales training speaks volumes to the position and support he will play in the company. He is a highly disciplined planner with an extensive background in financial systems improvement. We are thrilled to have him as a resource.”

 



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