From Home Furnishing Business
Kate Spade Saturday, West Elm to Debut Home Furnishings Collection
Fashion brand Kate Spade Saturday and home furnishings retailer West Elm plan to unveil a joint collection of home furniture, rugs, bedding and home accessories next month.
The Kate Spade Saturday + West Elm collection is Kate Spade Saturday’s first home collaboration and will be available in West Elm stores in the U.S. and Canada and on West Elm’s Web site in early January.
The collection brings many of Kate Spade Saturday’s most popular prints into the home on brightly patterned bedding, graphic rugs, wall art, and pop accessories. The partnership will be supported with a cross-channel marketing campaign that includes print advertising, social activations featuring key influencers and bloggers, launch celebrations and retail gifts with purchase at all West Elm stores throughout the month of February.
“We are thrilled to be able to extend the Kate Spade Saturday sense of fun into the home in a much larger way,” said Kyle Andrew, senior vice president and brand director of Kate Spade Saturday. “West Elm is the perfect brand partner for translating the Kate Spade Saturday spirit into modern home design. Fans of both brands will recognize the iconic prints and playful color palettes of Kate Spade Saturday executed on West Elm’s modern, mid-century inspired furniture pieces and hand woven textiles.”
Highlights from the collection include:
- A complete collection of bedding designed with bright, colorful hues and patterns (prices $24-$119)
- Pillows designed for the bed or the sofa (prices $29-$89)
- Rugs and Poufs combining West Elm’s signature jute with pops of neon (prices $129-$799);
- Colorful and graphic Wall Art including Kate Spade Saturday’s signature yellow and graphic black and white print (prices $129-$599);
- Mod Jewelry Boxes and Jewelry Trees (prices $19-$29);
- Graphic Globe Desk and Floor Lamp (prices $199-$349), and
- Functional Garment Rack in coated metal (price $149).
“We worked closely with the Kate Spade Saturday team to design a collection that embodies the signature aesthetics of both brands,” said West Elm’s Creative Director Vanessa Holden. “We had a lot of fun working together and playing with many of Kate Spade Saturday’s most popular patterns then translating them to inspired products for the home.”