From Home Furnishing Business
Imax Creates Collection with Set Designer of “The Good Wife”
The BAK Home collection features timeless and versatile home accessories, lighting, and accent furniture. The products will debut at the January 2015 markets.
With BAK Home, Kushnick offers Imax customers a luxurious look at an accessible price. The line consists of richly detailed pieces, all designed to work in a variety of home environments—from traditional to modern, and everywhere in between.
As a set decorator, Kushnick is known for a consistent eye and expert curation; her credits also include celebrity interiors and perhaps most notably, her position with “The Good Wife”, now in its sixth season.
“The BAK Home collection is aspirational yet completely attainable, and inspired very much by my role as a set decorator,” Kushnick said. “I’m always on the lookout for classic pieces that work in a variety of spaces. At the same time, I’ve been fortunate enough to amass a great fan following through my work, and I have listened very carefully to what they are looking for. BAK Home is a culmination of all of this; the collection provides shoppers with pieces that complement an array of personalities and styles.”
Rex Yoakley, vice president of sales for Imax, is certain about the success of the newly formed partnership.
“We are extremely excited about our latest collaboration – Beth Kushnick has redefined the role of the set decorator throughout her career,” Yoakley said. “We’re so pleased to bring her talents and experience to the IMAX family.”
For almost 30 years, Kushnick has created character-driven settings for some of the most recognizable feature films and television series. Bringing the world of The Good Wife to life is the latest milestone in a career that’s as diverse as Kushnick’s designs, spanning dramatic films such as “Reversal of Fortune” to the sci-fi world of TV’s “Fringe”. Kushnick’s feature film credits include “Hide and Seek”, “Rounders”, “Mortal Thoughts” and “Private Parts”, and she has set decorated the East Coast units of “The Insider”, “Jumanji”, “Frequency”, “Wanted” and “National Treasure”. Her television work includes “Kings”, “Trial By Jury”, and “Conviction”. She was the set decorator for The Metropolitan Museum of Art’s lauded Costume Collection exhibition, The Model As Muse.
A native New Yorker, Kushnick is a Hall of Fame Inductee of The Set Decorators Society Of America, a voting member of both The Academy of Motion Picture Arts and Sciences and The Academy of Television Arts and Sciences as well as a Christie’s Arbiter of Style.
Additionally, Kushnick’s presence as a celebrity curator for the startup OpenSky.com garnered her more than 138,000 followers. Her Twitter account, @goodwifesetdec, has more than 5600 followers and is the first for a set decorator on any network series.
Kushnick’s approachable yet sophisticated style resonates deeply with audiences. Throughout her career, she has sought opportunities to step out from behind the velvet rope to engage her passionate and loyal television, film, and design fans. By collaborating with CBS Consumer Products, Kushnick was responsible for creating the first home décor license in prime time television history. Her work with Mitchell Gold + Bob Williams and Madura has broken new ground.