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From Home Furnishing Business

King Koil Names Mulcahy Dir. of Internet Marketing

Joe MulcahyJoe Mulcahy has been appointed to the newly created position of director of Internet marketing at bedding vendor King Koil.

In his new post, Mulcahy, who reports to Owen Shoemaker, senior vice president of international business development and chief innovation officer, is be responsible for developing Internet marketing strategies for King Koil, its licensees and retailers, and for the company’s Web presence.

Before joining the Willowbrook, Ill.-based top 10 bedding producer, Mulcahy served as the Internet call center director for the Chicago-based Bedding Experts chain from 2003 to 2012. From 1998 to 2002, Mulcahy owned and operated a six-store Chicago-based retailer that sold futons and mattresses.

“Joe’s extensive knowledge and experience of the internet, social media and the overall online world, coupled with his bedding and retail experience, have made him an excellent addition to our staff,” said Shoemaker. 

A global bedding producer, King Koil's brands include World Luxury, iMattress, Natural Response, Laura Ashley and Extended Life.

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