West Elm to Create Contract Line

November 21, 2014  by in Furniture Retailing, Industry   

Set to launch in the spring, the West Elm Workspace will feature more than 50 products designed by West Elm’s in-house design team in collaboration with Inscape. The line will be sold exclusively through Inscape.

The collection will combine West Elm’s exclusive designs, price points and commitment to conscious business practices with Inscape’s long and celebrated history of creating functionally innovative products for the contract furniture industry.

“There is an increasing desire for meaningful change in the way that offices are designed – and this doesn’t just apply to businesses in the creative sector,” said Jim Brett, president of West Elm. “The ability to truly personalize a workspace of any size based on needs like style, function, productivity and collaboration, is missing from the office furnishings market. Our partnership with Inscape and the forthcoming launch of West Elm Workspace will change this, giving businesses of all sizes the ability to design an ideal and differentiated workspace.”

The collections will span benching, systems, private office, tables, task, guest, occasional and lounge seating, storage and accessories.

“We’re very excited about this partnership with West Elm which will allow us to bring a residential aesthetic to the office while maintaining the standards demanded for contract interiors,” said Jim Stelter, CEO of Inscape. “We’ve gone beyond just creating new product collections and reimagined the entire process, from selection and visualization to specification and use of our designs.”

The two companies are taking a fresh approach to distribution that includes a distinct reseller program in the top 35 markets in North America and a new user experience using West Elm’s residential style.

Partnerships with resellers will be key to delivering this new experience to the commercial furnishings industry.

“We have already begun discussions with potential resellers and expect a commitment to supporting the brand standard. Our industry must evolve and we’re excited about where it’s going,” said Stelter.