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From Home Furnishing Business

NAHFA Adds 3 Membership Programs

The North American Home Furnishings Association has three new programs to help its members grow their businesses. These programs include online marketing, a cloud-based phone system and secondary finance.

Furniche.com is a consumer Web site geared toward educating consumers throughout the home furnishings purchasing process. It offers members a way to expand their online presence. NAHFA members receive a 25-45 percent discount on the service, based on number of store locations. The program features location services, ad placements, content-driven marketing, SEO support, performance analytics and social media integration.

Members looking for a new phone system can take advantage of the program with Crexendo, a cloud platform that scales with the business. The program offers low monthly fees, free upgrades, free domestic long distance calls to the U.S. and Canada, plug-and-go capabilities and no hardware/software installation. NAHFA members receive a discount on this program and could save up to 50 percent on their upgraded phone system.

Those join the recently announced program with LendPro, which gives retailers access to secondary and alternative finance programs is important in today’s economy. The program with LendPro helps NAHFA members obtain more approvals for consumers applying for in-store financing. Multi-tier lending options, maximized approvals and a streamlined application process are just a few tangible benefits to this program.

“One of our missions is to help our members improve and grow their business,” said NAHFA’s CEO Sharron Bradley. “These new programs provide tools for them to operate more efficiently, reach more consumers and facilitate financing for customers. We’re happy to be working with these outstanding companies.”



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