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From Home Furnishing Business

Scheps To Lead Purecare Diversification Effort

November 19, 2014  by in Executive Changes, Industry   

Scheps’ past experiences include working with Sinomax-USA and the Carpenter Co., which Scheps launched into the consumer product retail marketplace. He also worked for Hudson Inds. in the basic bedding arena and Decorite in the fashion bedding category.

“Historically, PureCare has brought the newest and smartest in healthy, wellness enhancing and comfort focused products to the sleep store and furniture marketplace," said Jeff Bergman, president and CEO of Purecare, Fairfield, N.J. "We have supported these product innovations with powerful point of purchase and retail merchandising strategies, packaging and marketing. The result has been unsurpassed success and sales for our sleep shop and furniture retailers.

"It is now time for us to expand from specialized products designed for the sleep shop and furniture retail customers--to large channel health, wellness and comfort products that appeal to all wellness seeking consumers. We are looking to Lonnie Scheps to bring his
years of experience and broad consumer market relationships to build and diversify the PureCare health and wellness brand into additional market arenas with fascinating and diverse new products.”

“This is a very exciting and positive opportunity to bring my expertise in product fabrication, consumer market experience and my contacts to facilitate the company into a new, more diversified group of consumer channels,” Scheps said. “I hope to bring to this program and the new position the experience and relationships, as well as some of the successes I have been fortunate to be part of over the past several years.”

Purecare designs essential mattress and pillow protectors, sheets, mattress toppers and pillows gear to today’s health conscious consumers and allergy sufferers. PureCare makes the official mattress and pillow protectors of the National Sleep Foundation.