Tempur Sealy Names Marketing Chief

November 18, 2014  by in Bedding, Executive Changes, Industry, Product   

Jay Spenchian, as executive vice president, chief marketing officer, is responsible for driving growth in the overall brand portfolio, identifying new consumer needs and trends, and marketing innovative new bedding products. In his new position, Spenchian reports to Tim Yaggi, COO.

Prior to joining Tempur Sealy, Spenchian was executive vice president and chief marketing officer for Olive Garden where he held general management reponsibility for restaurant group Darden’s largest business including new product development, advertising, media, public relations and promotions. Spenchian previously served as executive vice president of marketing for Red Lobster and prior to that, held senior marketing positions with General Motors Corp. from 1998 to 2010, including executive director, GM corporate marketing. Previously at GM, he served as executive director, marketing for the Cadillac portfolio. Prior to that, he held leadership roles with The Pillsbury Co., Sara Lee Corp., H.J. Heinz Co. and PepsiCo.

"Jay is a seasoned executive with broad strategic and operational marketing experience who will be a tremendous asset to the Tempur Sealy team," Yaggi said. "Our company is perfectly positioned for growth, and Jay's skill set will help us achieve our vision of improving the sleep of more consumers around the world every night."

In his new role, Spenchian will be responsible for all marketing activities including brand management, new product development strategy, innovation, consumer and shopper insights, all forms of traditional and digital advertising, and direct-to-consumer sales activity.

"It's a tremendous honor to be selected to lead the marketing efforts of the world's largest bedding provider with such an impressive stable of winning brands," Spenchian said. "I'm extremely excited to work with the entire Tempur Sealy team to execute the company's strategic vision."