From Home Furnishing Business
DwellStudio Taps Klaussner, Magnussen as Partners
DwellStudio has partnered with Klaussner Home Furnishings and Magnussen Home Furnishings to create a signature collection.
The DwellStudio upholstery and case goods collections will make their debut at the April High Point Market.
The lifestyle brand will create upholstery from Klaussner’s Comfort Design division and Magnussen will work on the case goods line.
The collaboration will bring trend-setting modern design to a broader customer base at attainable prices. DwellStudio will also debut collections in new categories including dining, home office and bedroom case goods.
“With so much beautiful interior design imagery available online, consumers have more access than ever to ideas and inspiration for furnishing their homes,” said Christiane Lemieux, founder and creative director of DwellStudio. “Social channels and sites like Pinterest are driving a dramatic increase in the consumer's interior design IQ and, accordingly, we are seeing much more demand for designer looks at competitive prices. Our collaborations with Klaussner and Magnussen are important steps in addressing this tremendous opportunity in the home furnishings marketplace.”
DwellStudio announced in April that it was moving away from its partnership with Precedent and shopping for new partners.
“We are pushing boundaries, altering the supply chain, and working closely with Klaussner and Magnussen to produce a collection that offers the consumer the perfect balance of quality, design and accessibility,” Lemieux said. “We will continue to delight our existing customers with the trusted DwellStudio style and quality that they love while also introducing DwellStudio to new audiences of design enthusiasts.”
In addition to the partnerships with Klaussner and Magnussen, DwellStudio will continue its licensing agreements in 2015 with Robert Allen for fabrics, Global Views for decorative accessories and Surya for rugs.