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From Home Furnishing Business

Jerome's to Open 11th Store

November 6, 2014  by in Furniture Retailing, Industry, Store Openings   

The new location, San Diego-based Jerome's 11th, should open before President's Day Weekend following renovations. The 33,000-square-foot-store represents the smallest footprint to date for the retailer, which celebrates 60 years in business. 

"The smaller size allows us to utilize our business intelligence and technology to 'right-size' our merchandise selections on the floor," said President & CEO Lee Goodman. "This is a perfect location, and it represents our sixth store in the LA greater media market. LA has been very good to us.  Our model translates. We're having fun."

The new store will will be located in The Row shopping center at 23512 Commerce Center, Laguna Hills. It bring "Jerry's Price" and same-day delivery to the area, as well as a curated selection of merchandise hand picked for the Laguna customer. 

"The visibility from the I-5 freeway is a big plus as we continue to expand our brand into this new market," Goodman said. "This new location will create about 40 new jobs for the community."