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From Home Furnishing Business

Alliance Unveils Mobile Loyalty Suite

Alliance Data Retail Services has rolled out a mobile loyalty suite and second-generation app for retailers.

The app enables customers to apply for a store-brand credit card, shop, pay with the Mobile Virtual Card and collect or redeem rewards, all without a physical credit card. The mobile app is customized to each retail brand and enables the collection and analysis of transaction (SKU-level) data to improve the brand experience for card holders and deliver a more personalized shopping experience.

"Our first-to-market mobile loyalty suite enhances the shopping experience by combining convenience, value and security for card members, while at the same time providing to our brand partners the rich exchange of information they desire to drive customer loyalty and sales across all channels," said Melisa Miller, president of Alliance Data Retail Services. "Our more than 36 million active card members told us they want to interact with their favorite brands beyond the secure purchase feature, and our mobile loyalty solution will help retailers remain competitive and relevant to their customers."

Alliance Data Retail Services' mobile app, which is compatible with almost all smartphones, provides a first-of-its-kind integrated mobile loyalty experience, with features focused around customer engagement that benefit both retailers and card members.

"Ultimately, when consumers use our app to research, shop, and pay in store with their Mobile Virtual Card, they spend 40 percent more than if they shopped and checked out with a physical credit card," said Sheryl McKenzie, vice president of product and marketing capabilities, Alliance Data Retail Services. "The true value of our mobile retail app goes beyond its mere function as a credit payment tool; it gives card members the ability to view their account, including available credit and loyalty rewards. By providing this level of personalized information during the shopping experience, customers are more inclined to complete – or add to – their intended purchase."


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