Daily News
From Home Furnishing Business
Study: Consumers More Open to Big Tickets
October 23,
2014 by in Economic News, Industry 
Consumer confidence and willingness to make a big-ticket purchase are on the rise. That's according to Synchrony Financial's 2014 Major Purchase Consumer Study.
The survey explored the shopping habits of 3,859 consumers nationwide who recently made purchases of $500 or more in 12 product categories, including home furnishings.
Four of 10 shoppers surveyed indicated a willingness to make a purchase of $500 or more within the next 12 months, up from 33 percent who said they would in last year's survey.
A quarter of those are open to using store credit or financing to make those buys, up 12 percent from 2013.
The survey found consumers perform extensive research and shopping online, and price is a driver: 88 percent said they "always seek the best deal"; and more than half believe "the best price trumps convenience."
Click here to see the survey report.