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From Home Furnishing Business

Inter!ors Expanding in Pa.

October 20, 2014  by in Furniture Retailing, Industry   

The opening further enhances Inter!ors to commitment serving customer in the central Pennsylvania market.

The new store will encompass around 40,000 square feet, and will feature the same assortment of brands and price points as represented in the retailer's other two stores. Those include Stickley, Century, Flexsteel, Hooker Furniture's brands.

The company engaged Al Wight of Strategic Decisions to conduct market research to evaluate locations and to develop the overall marketing strategy for the company with the addition of the new store. Concurrent with the opening of the new store, the company also will unveil a new rebranding campaign that will further enhance the brand, as well as better communicate the store attributes to consumers.

Martin Robert of Martin Roberts Design is currently engaged to develop all of the exterior and interior designs, as well as in store signage and graphics. The store interior will feature a combination of lifestyle presentations as well as an expansive design center to focus on the company’s commitment to design and custom order.

Inter!ors Furniture and Design was founded in 1969 by Lillian F. Lehman and is currently owned and managed by sons Todd and Gregg Lehman. Todd’s son, Justin Lehman, recently joined the company in January 2014 and represents the third generation of family members in the business.
 
Inter!ors was nominated as a finalist for the NAHFA’s Retailer of the Year 2014 award in the $10+ million sales category. The company has 75 employees, 24 of whom are design/sales associates.