Daily News
From Home Furnishing Business
MicroD Launches OmniVue Platform
October 20,
2014 by in Industry, Internet 
Internet marketing and sales solutions vendor MicroD is launching its next-generation OmniVue online merchandising and e-commerce platform for furniture manufacturers and retailers.
The comprehensive new Web site solution offers leading-edge responsive design, eCommerce, customized themes, and other industry-focused technologies and techniques.
“Keeping our continued focus and dedication to bring effective technology solutions to the home furnishings Industry, we are excited to launch this revolutionary new web platform for the industry," said Manoj Nigam, CEO and president of MicroD, Charlotte, N.C. "As e-commerce is becoming paramount to success in our industry, we are dedicated to helping our clients seize new opportunities to better engage with consumers, enhance collaboration among manufacturers and dealers, and sell more furniture.”
The new OmniVue platform leverages mobile-friendly, responsive web design to provide shoppers with best-in-class navigation and convenience while shopping on tablets and other mobile devices. The platform also enables manufacturers and retailers to deploy more dynamic and customizable websites that better communicate their unique branding and product strategies. Making use of the latest HTML5 language, MicroD’s W3C-compliant sites significantly improve Search Engine Optimization at the platform level. Early adopters of the OmniVue platform have reported benefits from the many industry-focused features such as Image-Rich Navigation, the Advanced Dealer Locator, and Find it Now tools. MicroD has also expanded compatibility with third-party plugins such as PowerReviews, and will debut an updated HTML5 Room Planner tool for use on the iPad and other tablets.
To support online sales, the OmniVue eCommerce platform supports a significantly improved shopping experience with a more robust and flexible Shopping Cart, including Account Creation, support for Shipping Zones, Ship to Store, and Discount and Coupon Codes, plus many other capabilities. MicroD sites are also able to integrate with retail management systems to share pricing, on-display status, as well as sales tax and shipping information.
“With OmniVue, we have taken online furniture merchandising and eCommerce to a whole new level,” said MicroD Senior Vice President of Technology Ron Gordon. “Not only does this platform leverage the latest in online technologies, it includes the specific tools that furnishings manufacturers, retailers, and consumers need to significantly improve the online shopping and buying experience.”