From Home Furnishing Business
Twin-Star Acquires Bell’O
Terms were not disclosed for the deal, which includes Bell'O's digital brand. Twin-Star will exhibit Bell’O products at the upcoming High Point Furniture Market in the Twin-Star showroom, 304 Market on Green. This marks the first time Bell’O products have been shown at the High Point Market.
Bell’O, founded in 1988 and headquartered in Morganville, N.J., manufactures and markets audio/visual furniture, accessories, home theater seating, metal decorative beds, upholstered headboards and desks. The Bell’O Digital brand produces consumer electronic accessories such as digital headphones, AV cables, TV mounting brackets, and power surge protection devices. Bell’O also markets a collection of metal beds and frames under a licensed agreement with Serta(serta.com).
Existing and new retailers for both companies will have the ability to purchase from Del Ray Beach, Fla.-based Twin-Star’s lineup of ClassicFlame, Duraflame, Chimney-free and Pro electric fireplaces, Tresanti media consoles, refrigerated wine cabinets, kitchen islands and beverage curios, and Luxe bathroom furniture as well as the full complement of Bell’O products.
“Bell’O has a long-standing reputation for superior design and quality products, making for an excellent fit with Twin-Star’s strategy and our existing product lines,” said Robert Cohen, Twin-Star’s CEO. “The synergistic strength established by blending our companies will provide our customers with a greater array of innovative, must-have products and improve the distribution capabilities of both companies."
“We began partnering with Twin-Star earlier this year to bring our customers the industry’s best electric fireplaces,” said Bell’O CEO Marc Sculler. “That relationship proved to be so successful that we immediately saw additional opportunities to leverage our combined strengths and work together for the benefit of our customers. In particular both organizations have a strong focus on new product development and bringing innovative products to our customers, which is core to our success. Our management team is extremely excited about the opportunity for the growth of our collective brands. This acquisition will result in significant growth and opportunity for the companies and our retail partners.”