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From Home Furnishing Business
Surya, DwellStudio Partner on Rugs
October 9,
2014 by in Carpets / Rugs, Industry, Licensing, Product
DwellStudio and Surya have partnered for an exclusive line of rugs set to debut at the Fall High Point Market next week.
Designed to complement DwellStudio’s modern design aesthetic, the collections feature clean, graphic lines and rich texture brought to life in a sophisticated color palette to create looks that are current with a classic, artisanal feel.
Collections include:
Ludlow & Thompson – Traditional design motifs are re-envisioned in these luxe hand-knotted rug collections finished with an antique wash to lend depth and lustrous sheen.
Madison – This collection of hand-tufted wool rugs draws inspiration from classic geometric patterns to bring a sense of modern sophistication to interior spaces.
Rivington – Hand-woven of wool, this eye-catching collection features bold, graphic motifs reminiscent of 1960s Op Art designs to create an energetic, contemporary look.
Tangier – Clean lines take shape in this collection of hand-knotted jute rugs, bringing rich texture and dimensionality while imparting a decidedly hip, down to earth feel.
“We are excited to bring our unique and signature art of the mix design philosophy to rugs for the first time,” said Christiane Lemieux, founder and creative director of DwellStudio. “We have always believed in gorgeous layers of texture and pattern to create amazing spaces with depth and soul. We also seek to give our designers and customers the tools that will allow them to create their perfect space. Whether it’s mixing a subtly textured rug with bold fabric choices or making the rug the statement piece, rugs provide the perfect way to pull any room together.”
DwellStudio is recognized for its streamlined design aesthetic that also achieves high marks for comfort and versatility.
“Like DwellStudio, we are continually innovating and pushing the boundaries of what is possible in design,” said Satya Tiwari, president of Surya. “DwellStudio’s trendsetting style and fashion forward approach consistently result in beautiful, high quality products that are at once functional and stylish. Our brands share a natural synergy, making the partnership with DwellStudio a great fit as we continue to expand our product portfolio.”
Lemieux said she had found the perfect partner for the collections.
“Not only is Surya able to offer us a myriad of designs, materials and techniques, but they have made it possible for us to bring our design vision to fruition in a broad range of constructions – from gorgeous, hand-knotted creations to super hip shag – all in one place," she said. "We look forward to introducing the new rug collections at market and to further developing our partnership with Surya.”