Keystone Unveils New Web Site

October 8, 2014  by in Casegoods, Industry, Internet, Product   

“The new Web site has become an idea book," said Marvin Martin, co-owner and marketing director. "Designers and merchandisers are no longer limited to items in one size and one configuration and available in perhaps four colors, instead they can choose from a color and finish scheme they embrace and apply that scheme to any other item in the online catalog."

Users can select from wood types, stain or paint colors, and aging and distressing packages. Almost all of these options are available on any of our designs. Tables have options for table legs, table edges, and table aprons. Case goods come with options for glass and mirror types. There are also dozens of choices for hardware. Chairs also come with options for fabrics and leathers, tacking, wood seats or upholstered seats and wood or upholstered backs. Most designs can be presented in styles of coastal, rustic, formal, traditional, transitional, industrial, and more categories by selecting different options. The website also has a portal for full custom design services and finish matching services.

“We want to offer a level of services and customizations unequalled by any other supplier of wood furniture in the U.S.A.," said co-owner James Martin. "Designers and merchandisers no longer need to search endless catalogs and Web sites, nor walk miles and miles to find what their clients demand. Now, they can create what they need from one source."

The site also features fun and instructive learning pages explaining how Keystone Collections produces its durable furniture. “Attention to detail, construction quality and refined finishes makes Keystone Collections a premium line for the Made in the U.S.A. market”, said Bryan Shive, account executive.