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From Home Furnishing Business

Kingsdown Revamps Web Site

Bedding supplier Kingsdown has enhanced its Web site with interactive content, video and a cleaner layout.

The site is designed to help consumers of all ages pre-shop for the right mattress. Featuring a number of applications for visitors to see what’s inside Kingsdown’s mattresses and how they compare to other beds in the industry, Kingsdown’s latest enhancements are designed to expand consumer awareness for Kingsdown’s diverse product portfolio and extend brand transparency.

Kingsdown has created a “Mattress 101” tab with the basics on mattress lingo and what features align with each style. The company also added a number of new collection pages to the  Web site with more details on the features behind each of its products, giving consumers insight on its technologically advanced sleep solutions and quality traditional beds. With its new “Why Choose Kingsdown” tab included within the collection pages, visitors can do industry comparisons to see how each Kingsdown brand stacks up with similarly labeled products in the industry.

“When it comes to selecting the right mattress, there are a lot of factors to consider and the shopping experience can become a daunting task,” said Kevin Damewood, executive vice president of sales and marketing. “With our enhanced Web site, we want to ease the burden for consumers, inviting them to take a close look at the quality behind Kingsdown mattresses and measure our products against others in the industry so they can ultimately make the best decision when shopping for a mattress.”

To further increase consumer understanding for Kingsdown’s product line, the new site features an “Inside Matters” tab within each collection page to give visitors a virtual tour of the unique engineering and materials inside each mattress. The site also features new videos on exclusive products, such as the Haute Couture collection, to give consumers a full view of the mattress and illustrate the styling behind luxurious sleep.

Visitors to the revamped site can learn more about the science behind Kingsdown’s products in its “Sleep Science” section. Kingsdown is the pioneer behind Sleep Smart, the industry’s first intelligent mattress with patented pro-active technology that adjusts itself automatically and intuitively to a person’s body ergonomics, sleep position and body movement to support healthy sleep. Kingsdown is also the developer behind the patented bedMATCH diagnostic system, which is designed to help customers find the right mattress fit based on science and is being utilized by retailers across the country. 


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