La-Z-Boy Names VP of Strategy

September 16, 2014  by in Executive Changes, Industry   

Brown reports to Kurt Darrow, chairman, president and CEO. In his new post, Brown is responsible for refining corporate initiatives and developing strategies to improve performance and increase sales and profitability.

"We are delighted Aaron is joining the company," Darrow said. "He brings with him a wealth of experience in strategic planning for consumer goods and retail companies that spans across many disciplines designed to drive operational excellence and improvements. I am confident his expertise will be an asset to our company as we build out the La-Z-Boy Furniture Galleries footprint across North America while leveraging our integrated retail strategy. At the same time, he will identify new opportunities for the company to leverage its size, structure and financial strength as we look for additional means to grow and expand our business profitably."

Prior to joining La-Z-Boy, Brown was a partner and managing director at The Boston Consulting Group, where he managed a number of projects in consumer goods and retail, as well as developed growth strategies and corporate development agendas. His work also included post-merger integration, due diligence and turnaround plans. 

"La-Z-Boy is an iconic American brand and one with global appeal," Brown said. "With an expansive distribution footprint, excellent product, a solid operational structure and significant brand strength, there is great opportunity to further develop the company. I look forward to joining a high-caliber management team and utilizing my expertise to develop various growth initiatives to enhance profitability across the company."