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From Home Furnishing Business
Build-to-Order Furniture Seller Gets Additional $1 Million in Funding
September 9,
2014 by in Furniture Retailing, Industry 
Six-month-old Interior Define, an online, build-to-order furniture retailer, has is closing in on an additional $1 million in funding for its startup. That funding is in addition to an initial round of about $2.2 million earlier.
Consumers love premium brands sold at lower-than-expected prices, a strategy made possible via e-commerce and slashing the middleman.
Warby Parker, a New York-based eyewear company that delivers hip prescription glasses for less than $100, has in many ways defined both the business model and its savvy customer. Since its debut in 2010, the eyewear startup has sold more than half-a-million pairs and spawned attempts to replicate the success across products from shoes to T-shirts.
Now two Chicago entrepreneurs aim to become the Warby Parker of furniture. Rob Royer, 36, and Steve McClearn, 34, launched Interior Define six months ago. Today, the build-to-order e-commerce startup is closing in on $1 million in funding from sources including Salt Lake City-based venture-capital firm Peterson Partners and Andy Dunn, CEO of menswear label Bonobos, based in New York. That follows an initial round of nearly $2.2 million, also led by Peterson Ventures, that closed in April 2013.
Read Entire Story Source: Crain's Chicago Business