Daily News
From Home Furnishing Business
La-Z-Boy Names Collier, Edwards Executive Officers
August 28,
2014 by in Executive Changes, Industry
Doug Collier has been named senior vice president of La-Z-Boy Inc., chief marketing officer and president, international, and Darrell Edwards has been named senior vice president of La-Z-Boy Inc. and chief supply chain officer.
Previously, Edwards was senior vice president of operations for the La-Z-Boy branded business.
Collier rejoined the company in June 2007 after two years with Select Comfort as chief marketing officer and senior vice president of marketing. Prior to Select Comfort, Collier held various leadership positions at La-Z-Boy from 2002 through 2005, including vice president of marketing and furniture galleries development.
Edwards joined La-Z-Boy in 2004 as general manager of the company's Newton, Miss., plant and held various positions of increasing responsibility, including vice president of manufacturing, before being named senior vice president of operations for the La-Z-Boy branded business.
"Doug and Darrell are integral members of the La-Z-Boy Incorporated leadership team and will continue to play increasingly important roles as we execute our strategic initiatives and develop additional strategies to drive profitable growth throughout the company," said Kurt Darrow, chairman,president and CEO of La-Z-Boy.
Darrow credited Collier with boosting same-store sales for the company's Furniture Galleries network through the La-Z-Boy Live Life Comfortably advertising campaign.
"Doug has done an excellent job leading both our marketing and international teams over the last several years." he said. "As we move forward, a greater emphasis will be placed on international opportunities. Additionally, Doug's expertise in developing multi-faceted marketing programs, including digital solutions to respond to the dynamic environment in which the consumer operates, will prove to be invaluable."
Edwards led La-Z-Boy's transition of its manufacturing to cellular production.
"Darrell is a seasoned executive with an unparalleled skill set in manufacturing operations," Darrow said. "His expertise extends to distribution, lean engineering, supply chain and research and development. In his new role, Darrell will be responsible for the corporation's entire supply chain, while also having responsibility for all La-Z-Boy branded manufacturing operations, our regional distribution centers, and our research and development initiatives."