Daily News
From Home Furnishing Business
FurnitureDealer Buys High Point Building
August 26,
2014 by in Acquisition, High Point, Industry, Market
FurnitureDealer.net has bought the building and surrounding property at 311 S. Elm Street in High Point to create a permanent hangout space in the heart of the Market district.
The building is located between Green Drive and East Russell Avenue.
According to Andy Bernstein, founder and chief executive of FurnitureDealer.Net, the 1,850-square-foot, brick building situated on approximately half an acre includes a grass-covered backyard ideal for entertaining and a 50-plus space parking lot. The building is located a block-and-a-half from the Plaza Suites building and across the street from the Braxton Culler showroom.
Bernstein intends to use the property as FurnitureDealer.Net’s High Point Market hangout space, an environment created exclusively for the firm’s retail clients. The company unveiled a similar space, modeled after airport frequent flyer lounges, at the Las Vegas Market earlier this year.
Renovations are underway in the space, and FurnitureDealer.net plans a grand opening event during the October Market.
“We are very excited to make FurnitureDealer.Net a permanent part of the High Point Market landscape,” Bernstein said, adding that the company’s hangouts are designed to be the physical embodiment of the FurnitureDealer.Net brand.
“We are devoted to fostering collaboration and communication among our exclusive community of retail partners, all of whom are very focused on continuous learning, improving and excelling as multi-channel, ‘brick and click’ retailers,” Bernstein said. “Our new High Point space will enable our clients to network freely with one another in a relaxed, non-selling environment, and to share their ideas and insights about Internet strategy, as well as their challenges and successes with like-minded executives. We hope to alleviate some of the compression of their Market days by ‘inventing’ time before and after the days start and end, sharing our parking lot with clients, serving up hot breakfasts in the mornings and refreshments during evening ‘after’ parties.”
Throughout the day, the FurnitureDealer.Net hangout space will offer plenty of refreshments from the well-stocked kitchen and bar planned for the new space, and Bernstein is outfitting the property’s green space with plenty of outdoor seating for evening gatherings.
“Like our Las Vegas hangout space, the atmosphere we envision will be hip, young and smart enabling our clients to make the most of their time here at Market, with each other and with our team," he said.
FurnitureDealer.Net will also continue exhibiting in the NAHFA Retailer Resource Center.