VividWorks Listed in IT Guide

August 14, 2014  by in Industry, Retail Technology   

Published by information technology research firm Gartner, "Gartner's New Market Guide: Augmented Reality Vendors" includes VividWorks in its listing.

VividWorks is the only company in the guide that offers home furnishings suppliers and retailers an augmented reality tool.

“We are very pleased to have been selected to be included in Gartner’s new Market Guide for Augmented Reality Vendors,” said John Thompson, North American vice president of VividWorks. 

“VividWorks works tirelessly to provide our customers with the very best online 3D interior design and visualization technology, and we believe our inclusion in this report, (exclusive to our industry focus), is a solid indicator that we are the leaders in providing this innovative and important technology to our existing and future customers."

The guide defined the augmented reality market as enriching "the user’s interaction with the physical, real-world environment through descriptive text, graphics, images, audio, video and other value-added digital information. It is this real-world element that differentiates augmented reality from virtual reality. From a marketing and sales opportunity perspective, augmented reality helps educate buyers faster and more effectively. Buyers move into the purchase path better armed with information and knowledge that is often personalized to their needs, tastes and real-time shopping environments."