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From Home Furnishing Business

SFC Webinar Addresses Greenwashing

The Sustainable Furnishings Council will present a webinar on how to sell "green" without greenwashing at noon (eastern) on Thursday, Aug. 21.

Research shows that consumers will pay more for environmentally-safe and eco-friendly product, but the research also shows that they do not know what to look for or what questions to ask. SFC Executive Director Susan Inglis will lead webinar participants through which environmental issues are addressed in good manufacturing and distribution, where consumer concerns are focused, and what are the best strategies will be for getting the conversation started and closing the sale.

Content also includes a synopsis of GREENleaders, the industry first certified sustainability training course.

Click here to register for the webinar.

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