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From Home Furnishing Business

MEGA Group USA, Web4Retail Partner on Marketing Program

Home furnishings buying group MEGA Group USA and Web4Retail have partnered to launch the new MEGA Marketing Program.

“This new program will provide a full range of marketing and advertising services,” said Rick Bellows, president of MEGA Group USA. "Combined with our industry leading MEGA WebFronts Web site program, and our new in-store display program MEGA Digital Studios, we’re offering a broad range of exclusive member services to help our retailers excel in a highly competitive market."

MEGA Marketing includes a full suite of digital and traditional advertising services helping retailers establish their businesses in both online and offline markets.

“With internet advertising budgets surpassing TV, print, and radio, our members have communicated a need for more effective digital advertising, including pay per click, mobile, and display ads,” said Bellows. 

“Dealers want to adapt to the changing retail landscape by embracing new marketing and advertising strategies,” says Web4Retail President Denise Keniston. “This includes blending traditional and digital advertising. For example, running both a newspaper circular and an online pay per click campaign in tandem to deliver a creative and unified message.” 

MEGA Marketing services include: digital advertising, social media, and email marketing as well as TV and radio production, media buying, public relations, and branding. MEGA Group USA will introduce this new program at its National Convention this month in Nashville, Tenn.

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