Daily News

From Home Furnishing Business

Rooms To Go Teams with FlexReceipts

August 6, 2014  by in Industry, Retail Technology   

The move is part of Rooms To Go's strategic vision to be the industry leader in customer engagement and satisfaction.

FlexReceipt's patent-pending technology gives retailers the opportunity to offer their customers personalized digital receipts, encouraging customer interaction once the transaction is complete. The FlexReceipts platform marries a retailer's point-of-sale operation with back-end analytics giving them the ability to incorporate product recommendations, unique discount codes as well as embed video and promotions.

"Rooms To Go has offered digital receipts since 2013, but needed a more dynamic solution and switched to FlexReceipts for added functionality," said Tomas Diaz, CEO of FlexReceipts, Orlando, Fla. "Our enriched digital receipts solution gives Rooms To Go a true post-sale customer engagement tool, allowing them to go beyond the sale."

"We design our stores to ensure customers get a full Rooms To Go experience, but that experience fell short once the sale was complete," said Rooms To Go CIO Russ Rosen. "Our partnership with FlexReceipts will allow us to continue that state-of-the-art concept after the transaction."

Rooms To Go will implement the FlexReceipts technology in all 200 locations, and the initial receipts will offer custom offers, embedded video and more.