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From Home Furnishing Business
Ikea Works out Kinks at Inner City Store
August 5,
2014 by in Furniture Retailing, Industry 
Ikea’s first inner-city store, which opened in June, is trying to remedy a couple of headaches that come along with its new city-center concept.
Located in the upscale Altona district of this northern port city, the pilot project of the world’s biggest home-furnishings retailer is testing a more urbanized concept. The idea is to cater to that 40 percent of Hamburg’s 1.8 million residents who don’t have a car.
The Altona store’s goal is to attract 60 percent of all visits by foot, bike or public transportation, in line with the city’s ambitious Green Network project to make large parts of Hamburg — Germany’s second largest city — car-free by 2034.
Read Entire Story Source: MarketWatch