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From Home Furnishing Business

Planned Furniture Promotions Names Western Regional Manager

Rick DuffeyPlanned Furniture Promotions  has named Rick Duffey Western regional manager. In his new position, Duffey is responsible for accounts west of the Mississippi River.

Duffey, whose experience in home furnishings spans more than 30 years, has worked in both the retail and wholesale sectors of the business throughout his career. For 16 years, he worked for California-based retailer Krause’s Sofa Factory, eventually serving as vice president of sales and training. He also held a sales management position with mattress company Serta

Duffey reports to Tom Lidell, senior vice president.

“[Rick's] diverse background in retail and wholesale, along with his experience at PFP, give Rick the knowledge and experience to ensure profitability and success at our client events,” Liddell said. 

Since 2001, Duffey worked for PFP in the company’s auction division. 

“It’s a privilege to be able to expand on my abilities with such a well-respected organization,” Duffey said. “I look forward to using the unique programs that PFP offers, which are different in significant ways from any other promoter. It will be gratifying to help our clients reach their goals for success with integrity, two important qualities that PFP is known for.”




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