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From Home Furnishing Business

Crowell Named Executive Director for Foam Association

Michael Crowell has been named executive director of the Alliance for Flexible Polyurethane Foam and its CertiPur-US program.

Crowell succeeds Robert Duffy who is retiring from the position.

Crowell has more than 40 years of senior management experience in the polyurethane foam industry, including technical, manufacturing, sales and marketing positions.

For the past 10 years, Crowell was vice president of marketing and sales for Flexible Foam Products where, among other duties, he had responsibility for government and industry product compliance. During the six years prior, he was vice president for automotive sales at Flexible Foam.

Earlier in his career, Crowell served as vice president for automotive sales, as well as automotive corporate quality manager for Foamex International, now FXI, Inc. Crowell's career also included management and chemical engineering positions at Firestone Foam Products. 

Crowell has been active as a board member of the International Sleep Products Association (ISPA).

"The CertiPUR-US program is growing exponentially," Crowell said. "I'm excited to work with a program that is contributing value to both the bedding and upholstered furniture industries by providing science-based, credible answers to consumer questions about content and emissions."



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