From Home Furnishing Business
Ikea Unveils 2015 Catalog
Themed “Where the Everyday Begins and Ends,” this year’s catalog highlights the two important rooms where people sleep and get ready every morning and night: the bedroom and the bathroom. Readers will learn how Ikea can help them make the beginning and end of their days more comfortable, more calm and more organized by designing their spaces based on their own routines, utilizing smart space solutions and expressing their personal styles.
To gain a better understanding of how the start of the day impacts a person’s well-being, Ikea recently released its first global Life at Home report. The report, which includes an interactive “Data Mixing Board,” took a look at people’s morning routines from waking up to walking out the door, and how their morning habits impact their day.
“Everyone goes to sleep and wakes up, but everything in between those moments is very personal,” said IKEA U.S. Sales Manager Patty Lobell. "We all have individual needs when it comes to our morning and evening routines.”
Bedrooms and bathrooms are places to refresh and recharge. The bathroom is a personal retreat, but often also a small shared area. According to Ikea's research, 70 percent of Americans share their bathroom with a spouse or partner. Ikea looks to help consumers make the most of the limited space by providing space-saving products that grab every square inch and clear out the clutter; and offers soft and cozy textiles that help create a relaxing, spa-like feel.
Also according to Ikea consumer panels, consumers cite their biggest challenge in the bedroom as a lack of space or insufficient storage. The 2015 catalog promotes well-organized storage solutions that help them find things quickly and easily.
The 2015 catalog will be available in 67 printed editions, 32 languages and 46 countries and territories. According to Ikea, its catalog is now the largest print production ever to be printed on 100 percent Forest Stewardship Council certified paper. The entire Ikea catalog production chain, from forest to printer, is FSC certified to ensure a more sustainable origin of the wood.