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From Home Furnishing Business

Dormeo Teams up with Brookstone

July 17, 2014  by in Bedding, Furniture Retailing, Industry, Product   

The multiphase rollout of Dormeo’s Octaspring mattresses and pillows has already begun with Brookstone’s print catalog and website, and was launched into stores for the first time at Brookstone’s Puerto Rico location.
 
“Brookstone has built a very strong memory foam business over the past several decades,” said Plano, Texas-based Dormeo N.A. Chief Marketing Officer Dany Sfeir. "Choosing Dormeo underscores just how unique and innovative our products are. We are extremely excited to partner up with such a well-known and reputable retailer like Brookstone, which is synonymous to the consumer with innovation, design and style--exactly what our brand represents in the sleep products industry. Together, we are a perfect fit."

"Brookstone’s innovative products continue to help consumers get a better night’s sleep,” said Brookstone Vice President of Product Development and Merchandising Steve Schwartz. "The Dormeo mattress line is the next great sleep solution that our customers will want to come into stores and try." 

Brookstone will offer select Dormeo products featuring the revolutionary Octaspring technology in stores and on the website. Customers will experience a display featuring on Octaspring 8000 mattress and two display cutaways detailing a cross section of two other models available.