From Home Furnishing Business
King Koil Teams with Donny Osmond
King Koil and the Donny Osmond Home brand have signed a license agreement for the bedding producer to make and market a new mattress collection under the entertainer's name.
Osmond and his wife, Debbie Osmond, launched the multi-category home furnishings brand in 2012, with the tagline, “Making Home and Family #1.”
The entire DOH collection, which involves multiple licensed manufacturers and includes more than 500 furniture and home products, is dedicated to the same family and home values that made Osmond an aspirational icon through his more than five decades in music, radio, television and live entertainment.
“The Donny Osmond brand personifies trust, integrity and family focus not only in its tagline, but also in the range of licensed products that are designed to enhance harmony at home and to encourage family togetherness,” said Dave Roberts, president and COO of King Koil. “We share many of the values espoused by the DOH brand and we’re very excited to announce King Koil’s collaboration with Donny and Debbie Osmond and the launch next January in Las Vegas of a mattress line under the DOH umbrella.”
DOH targets consumers ages 35-60, an age group dominated by homeowners, with affordable products that are available in retail stores across the country and at authorized online retailers like Amazon. All DOH products and retailers can be searched here.
“We warmly welcome King Koil to our brand family and are extremely pleased to be adding a mattress collection for the first time,” Osmond said. “At DOH, we’re committed to creating innovative products with premier quality and comfort, and to crafting uplifting brand messages that inspire families to spend more time together.”
The upcoming Las Vegas Market will include a DOH showcase for retailer meetings in King Koil's showroom, WMC-B416, six showrooms featuring DOH products; DOH launch parties plus a market-sponsored event for buyers, “Up Close and Personal with Donny Osmond” on Tuesday, July 29, 4-5 p.m. in the building B lobby.