Daily News

From Home Furnishing Business

Egli Joins MMPI Casual Show Marketing Team

July 8, 2014  by in Executive Changes, Industry, Market   

In her new role, Egli will focus on attracting key retailers, catalogs, e-tailers from across the country to the International Casual Furniture & Accessories Market, which has its next edition set for Sept. 16-19. She also will use her experience and contacts in the retail and specialty trade to focus heavily on bringing first-time buyers to the market and attracting those that have significant impact on the industry as a whole.

“Debra’s impressive background, proven track record and long-term relationships in the retail and specialty store industry will help make the upcoming Casual Market the most successful in its 35-year history,” said Susan McCullough, executive vice president. “MMPI is committed to growing the Casual Market held annually at the Merchandise Mart in Chicago and making sure the buyer and attendee experience is the best in the country," McCullough said.

In addition, MMPI a new Buyer Incentive Program for themarket. This aggressive incentive program will help cultivate first-time buyers to attend the show with a robust incentive package.