Daily News
From Home Furnishing Business
Report: Luxury Shoppers Drive Retail Consumption
July 1,
2014 by in Furniture Retailing, Industry 
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
Understanding the retail trends and the competition among the affluent consumers is vital to staying competitive. Gaining this knowledge will help brands, both luxury and mass market, correctly target advertising campaigns and online and in-store promotions to accommodate the wishes of affluents.
“The study probes in depth into how affluents shop across a wide range of different types of retailing environments, including general merchandise discounters, department stores and luxury department stores, luxury branded boutiques, fashion boutiques and home furnishings stores,” said Pam Danziger, president of Unity Marketing, Stevens, Penn.
Read Entire Story Source: Luxury Daily