Daily News
From Home Furnishing Business
Women's Choice Chooses Restonic Again
June 24,
2014 by in Mattresses, Product 
Restonic has received a Women’s Choice Award for the fourth consecutive year for excellence in brand experience for the mattress vendor's ComfortCare Signature Hybrid Collection.
Restonic, Buffalo, N.Y., was the first mattress brand awarded this accolade. Restonic’s ComfortCare Signature Hybrid mattresses feature individually wrapped coils with memory foam, latex and gel on top to create resilient comfort layers. These layers work together to provide significantly improved pressure point relief, which reduces tossing and turning. The coil base gives the hybrid its bounciness and contouring support.
In 2014, Restonic focused on what women truly want during the research and purchase process, developing and launching a softer, more information-focused Web site that allows for easier navigation and social sharing. Restonic's Sleep Blog, launched late last year, delivers sleep- and health-related information that goes beyond traditional mattress marketing. The company's social media strategy is flourishing, growing from a few hundred followers to thousands in a few months, according to Restonic.
“We’re embracing the phygital benefits of social media,” said Ron Passaglia, president and CEO of Restonic. “By satisfying our community’s need for digital information, we’ve made it easier for potential customers to want to physically visit our retail partners, instead of using social media as a free megaphone, we’re seeing it as another channel to serve our customers better.”
The Women’s Choice award recognizes top brands based on calls made directly to their consumers. In Restonic’s case, 96 percent of previous consumers would happily recommend the brand to friends and family.
“In today’s cluttered marketplace, there’s nothing more important than authentic, trustworthy reviews,” said Delia Passi, CEO and founder of WomenCertified, which conducts the awards. “While many couples make the final purchase together, the woman tees up the brands she’s attracted to and eliminates the rest. If she doesn’t like a brand, the conversation stops there. If he doesn’t like a brand, the woman has her research to help change the conversation.”
Restonic Mattress Corp. has 29 manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa.