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From Home Furnishing Business
Walker Edison Partners with Angelo Surmelis on Home Collection
June 11,
2014 by in Industry, Licensing
Designer Angelo Surmelis, creator of the affordable style brands angelo:HOME and soon-to-launch apartment AH by angelo:HOME, and Walker Edison have signed a long-term partnership agreement.
Surmelis' first collection, City Grove under the apartment AH by angelo:HOME, will make its debut at the Las Vegas Market in July.
Five products, retailing from $149 to $349, will complete the initial introduction from Walker Edison for the brand, including a TV console, desk, media tower, cocktail table and side table. Two additional living room and office lines are currently in development for the brands and are slated for an early 2015 introduction.
"The City Grove collection was created to accommodate your storage and style needs with a fresh approach to classic design,” Surmelis said. “Modern lines and smooth finishes combine for a warm, yet soothing style for almost any room in your home. To be able to create this line, and our forthcoming designs, with Walker Edison has been a dream. Everyone at Walker Edison has embraced our brand mission, and I look forward to bringing all of these exciting looks to market.”
Surmelis has hosted more than 10 of his own series and specials on networks including TLC, Lifetime, Style and HGTV. He has represented other brands in national and local commercials, including Swiffer, Quaker Oats, Kittle’s, MOR Furniture, RC Willey, and has made appearances on local and national television programs including The Today Show and CNN. One common thread through each of his shows and appearances has been how redesigning a space can change your life, and that you don’t need to spend a lot of money to do it.
“Partnering with a creative design talent such as Angelo is a great opportunity," said Brad Bonham, Walker Edison CEO. "Angelo's marketing philosophy coincides perfectly with our goal of providing on-trend products at exceptional values. Both Walker Edison Furniture and Angelo Home have been amongst the fastest-growing home furnishings brands in the industry over the last several years, and we look forward to continuing that trend for many years to come."