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From Home Furnishing Business

VividWorks, Five Star to Launch Home Furnishings App

An new visualization software application will hit the marketing forefront this fall, promising to change the way consumers look at everything from real estate listings to home furnishings.

VividWorks Ltd. of Finland has been working with Canada’s Five Star Innovations to create an intuitive online homebuyer experience with multiple benefits for manufacturers and retailers of home furnishings and accessories, along with the real estate and interior design industries.

The two companies have collaborated on an online platform that offers fully interactive 3D floor plans of properties for sale or lease. The product,  Picture, will be unveiled in October at the High Point Market.

The virtual properties will be professionally staged with interactive 3D models, representing generic items as well as a showcase of specific products from select home and commercial furnishing brands. Consumers can ‘walk’ through the properties and interact with the spaces and products from any angle or viewpoint, using products contained in exclusive online catalogs, effectively furnishing the space according to their own needs and particular style. Saved creations can be shared with friends and colleagues, and actual products can be ordered with the click of a button.

“This totally custom solution we’re developing together with Five Star Innovations is a completely new and exclusive interpretation of our VividPlatform software, a marriage of the worlds best online virtual and augmented reality software engines, together in one seamless package," said John Thompson, vice president of sales and marketing for VividWorks. "Over the past eight years VividPlatform has become what industry experts describe as the most sophisticated, yet easiest to use, online interactive 3D interior design and visualization solution in existence."

"We have consulted with countless real estate agents, top home furnishing retailers and manufacturers, and interior designers, and we are more than confident that this application will overcome countless marketing obstacles facing our customer groups,” said Evelyn Saurette, Five Star CEO.  “We began with an effort to help homebuyers see past clutter and inappropriate furnishings in a few homes listed for sale. “Picture this has since evolved into so much more. We provide an opportunity for retailers and manufacturers to showcase 3D models of their product inside virtual properties viewed by serious buyers. In one quick and affordable package embedded into their own websites, real estate agents overcome many obstacles in helping their clients to visualize the full potential of each listed property.”

Picture this provides online information about real estate listings than photographs alone, helping consumers narrow down their search faster.

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