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From Home Furnishing Business
PBteen Teams with Artist Zio Ziegler
June 2,
2014 by in Industry, Licensing
Ziegler is an internationally recognized artist known for his bold, over-sized graffiti-style murals in major cities around the world. The Zio Ziegler for PBteen collection takes the best of his signature street style and fine art background and re-imagines it for home furnishings, décor and gear. PBteen launched the Zio Ziegler collection last week on pbteen.com, and will launch in catalogs and stores nationwide on Thursady.
The Zio Ziegler for PBteen collection consists of 32 products that reflect his bold graphic signature and affinity for urban edge. Ziegler’s artistic philosophy and passion to make art accessible are translated into a collection of bedding, rugs, wall décor, decorative accessories and gear in colors and pattern that make a room pop with personality.
“I think art needs to be accessible in every way, in a variety of different forms,” said Ziegler. “Not everyone can afford to invest in art, yet this PBteen collection allows many more people to gain access to my work.”
“Collaborating with a talented artist like Zio has been a great experience for PBteen and has allowed us to explore bold new aesthetics that I’m certain will resonate with our customers,” said Sandra Stangl, president, Pottery Barn Brands, San Francisco. “There’s a striking and profound attraction to the work he creates in his large-scale murals and street art installations that we are proud to represent in the Zio Ziegler for PBteen collection.”
Standout pieces in the Zio Ziegler for PBteen collection include an iconic duvet cover and pillow sham emblazoned with a striking black-and=white tiger that pops against a sea of cool blue cotton. The skull and flower backpack is a playful yet edgy take on classic gear featuring stylish lines, bold colors and mixed patterns.
The Zio Ziegler for PBteen Collection ranges from $30 to $600.