Daily News
From Home Furnishing Business
Petril Joins Mod Mom as President
May 30,
2014 by in Executive Changes, Industry, Product, Youth, Juvenile Furniture 
Industry veteran Robert Petril has joined Mod Mom Furniture as president, a new position at the youth and juvenile furniture brand.
Petril, who brings more than 30 years of industry experience to his new role, is responsible for steering Mod Mom’s lifestyle brand through the management of manufacturing partnerships, new designs and sales and marketing initiatives.
His previous experience includes serving as vice president for Natuzzi Americas, Incanto Divani and Trayton/Simon Li Furniture brands, in addition to managing his own upholstered line, Robert Petril Designs.
“Bringing Petril on board as president is a game changer for the Mod Mom brand,” said Kiersten Hathcock, CEO of Mod Mom Furniture, Flagstaff, Ariz. “His extensive experience and leadership in furniture sales, marketing, design and merchandising have contributed to the world-wide growth of million dollar brands, and his designs and creative skills are unsurpassed in the industry.”
“I could not be more thrilled to join Hathcock and the Mod Mom team," Petril said. "Her story, vision, talent and connection to the consumer are inspirational. Hathcock has literally built by hand a standout company and product line that has found an audience of savvy modern parents who appreciate Mod Mom’s style, authenticity and sensibility.”