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From Home Furnishing Business
Natuzzi Italia Opens 2nd New York Store
May 23,
2014 by in Industry, Store Openings
The new 5,000-square-foot location at 105 Madison Ave. is in the heart of an area that is home to a growing number of designer resources; and signifies Natuzzi’s new direction catering to both the A&D community and a luxury retail consumer. The new store in New York joins Natuzzi Italia's flagship locations in Milan, Paris, Madrid, Sydney, Shanghai, Seoul, Dubai and 290 global store locations.
Natuzzi Italia launched this new store during NYCxDesign, where the company showed for the first time.
Natuzzi Italia is a division of Natuzzi Group, Italy’s largest, most widely recognized furniture brand, with the greatest global reach (1,192 points of sale).
Natuzzi Italia is made entirely in Italy where the company controls all aspects of design, materials and production, and from which it draws inspiration for a way of living. The Natuzzi Italia name has traditionally been closely associated with leather. While leather continues to be an area of great importance, the company has expanded its capabilities to also include a wide range of fabrics and a mixture of materials and colors.
Natuzzi Italia also is developing a full range of furnishings, from storage and tables to lighting, area rugs and accessories---and, soon, bedroom furniture and linens. Its goal is to become a dedicated resource for an entire “Made in Italy” living environment focused on creating value with integrity following a vision of life that blends tangible and intangible elements, and a search for beauty and harmony in the home.