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From Home Furnishing Business

BrandSource Names Feldman Director of Outdoor Division

Buying group BrandSource has named Andrew Feldman director of operations for OutdoorSource, the group’s outdoor products division.

Feldman previously served as national sales manager of the organization’s Expert Warehouse division. He will relocate from New Jersey to Southern California and will report to John White, executive vice president of BrandSource appliances.

The OutdoorSource division was established last year to help members drive foot traffic and increase sales by offering an assortment of seasonal and outdoor products including grills, smokers, pizza ovens, outdoor furniture, audio and video, and more. 

Member acceptance of OutdoorSource has been positive, said Bob Lawrence, CEO of BrandSource. He credited Feldman's leadership for that success.

“Andrew has done a terrific job getting OutdoorSource off the ground and he’s the perfect person to drive it to the next level,” Lawrence said. “This is a hot category for shoppers, especially as we lead up to big holiday shopping weekends like Memorial Day and Fourth of July.”

In addition to acting as a liaison between OutdoorSource vendors and BrandSource members, Feldman will focus on improving extended warranties, consumer financing and credit card programs to help make OutdoorSource a key division within the organization.

“I’m honored and eager to take on this very exciting role,” Feldman said. “Outdoor products are booming in popularity with consumers. More than 90 percent of outdoor category purchases are made inside retail stores, so this gives us a terrific opportunity to drive store traffic.”

 







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