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From Home Furnishing Business

Hayneedle Catalog Now on Zillow

Online home furnishings retailer Hayneedle.com now has its complete line of home furnishings on real estate information marketplace Zillow.

The new marketing agreement announced today gives millions of Zillow visitors the ability to browse Hayneedle’s nearly 2 million home furnishing options alongside utility cost estimates and other home expenses.

A newly expanded module provides visitors to the Zillow.com Web site and Zillow mobile applications a convenient way to shop for everything home at hayneedle.com.

“For furnishing or staging, Zillow visitors now have the ability to consider the ideal chair, table or room combination when shopping for a new home or apartment,” said Brian Moen, chief marketing officer at Hayneedle. “The expansion is part of our ongoing effort to create the industry’s best shopping experience wherever shoppers may be. That extends from traditional PCs to mobile devices, and the industry’s most popular marketplaces.”

Hayneedle also has agreements with eBay and Rakuten to add Hayneedle products to their online marketplaces. eBay is one of the world’s largest online marketplaces, enabling $205 billion of commerce volume in 2013. Also a worldwide e-commerce site, Rakuten.com provides more than 19 million products in 24 categories.

Both marketplaces feature Hayneedle furnishings and home items in special stores designed specifically for shoppers at each site.

“Our agreements with Zillow, eBay and Rakuten bring Hayneedle products to millions of new shoppers,” Moen said.







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