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From Home Furnishing Business

Brandwise, MCG Honored for Rebrand Effort

The Colorado chapter of the Business Marketing Association has awarded retail technology vendor Brandwise and Market Creation Group a Gold Key Award.

Brandwise, Lakewood, Colo., and Denver-based MCG won in the category of "Re-branding: Corporate Identification program and Web site" for their 2013 re-branding project, which encompassed a new brand identity, product naming and consolidation, Web site, and collateral design.

“The focus of our rebrand was to bring back the human side of our technology,” said Brandwise Director of Marketing Brianne Houck. “After a series of creative discovery exercises, it became obvious that our brand needed to communicate the accessibility and adaptability aspect of our software. Our technology serves more as a partner than a tool to our clients and our new identity and Web site reflect that relationship.”
Brandwise and Market Creation Group received their award at the BMA Gold Key Gala held at the Four Seasons in Denver on May 2.
“At the end of the day it takes clients that have a real vision, desire and passion for putting a new face to their customers,” said Brett Schklar, CEO of Market Creation Group.  “The energy, commitment and attitude that Brandwise brought to the table is what created the award winning outputs.”

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