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From Home Furnishing Business

Blueport's App Is MITX Finalist

Blueport Commerce's augmented reality app has been selected as a finalist in the Most Innovative Mobile App product category for the MITX What’s Next awards.

Established in 1996, MITX (Massachusetts Innovation & Technology Exchange) is a leading industry organization focused on the Web and mobile technology, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds.

The app is designed to simplify online shopping for furniture. Using smartphone and tablet camera technology, augmented reality helps answer the hardest question for shoppers: "What will this actually look like in my home?"

After selecting an item available for purchase on, the shopper can see how the item will appear in a room of her choice by using a simple print-out marker and her mobile device. The app shows realistic 3D models the shopper can move and view from various angles, all with accurate scale, color and lighting. Shoppers can even snap pictures of how their new furniture will look in their space and share it via social media. The augmented reality app allows for the convenience of shopping online without sacrificing the in-store experience.

“In furniture, local stores and local delivery still matter,” said Boston, Mass.-based Blueport Commerce's president and CEO, Carl Prindle. “So, in the absence of brick-and-mortar retail stores, we needed to innovate on to deliver an optimal mobile-shopping experience for our customers. Now, shoppers can better envision and plan for their new furniture before the item arrives.”

Blueport Commerce will be recognized with the other finalists in the category at an awards ceremony at the Westin Waterfront Hotel on May 29.

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