From Home Furnishing Business
Naturepedic Opens Beverly Hills Showroom
The celebration marked the company’s first showroom and fulfillment warehouse outside of Naturepedic's Chagrin Falls, Ohio, headquarters.
“Our intent in offering a showroom and warehouse is to better serve our west coast retailers,” said Naturepedic President Jeffrey Cik. “This showroom will allow us to demonstrate our selection of certified organic sleep products, to teach retailers how to answer questions, and effectively sell these independent third-party certified mattresses to consumers looking for healthier and safer sleep products.”
Cik added that the Beverly Hills showroom will feature a range of products on view for interested retailers, designers and celebrities, as well as provide sales training programs. Naturepedic’s celebrity customers to date include Jessica Alba, Constance Zimmer and Wendie Malick.
While consumer retail sales will be carried out at the new showroom location to cover costs for the new facilities, the primary focus will be on retailers who wish to carry certified organic mattresses. Additionally, the warehouse will allow for approximately two days delivery of ordered products.
“This demonstration retail gallery will help us create and set up ‘Naturepedic Organic Mattress Galleries’ with retailers who wish to partner with us,” said Cik. “And, having a California warehouse helps us to better serve our West Coast retailers.”